3 cool ideas for developing your video blog
Business vlogging can be done by anyone. It doesn’t require any prior experience or special training, and it can be as simple or as sophisticated as you care to make it. What matters is that you give people something that is of immediate value that will enhance their business, or at the very least get them thinking. However, creating regular fresh and compelling content for your vlog can be demanding, especially if you’re busy running your business. If you’re already a seasoned blogger, you can look through your old blog posts and adapt some of them – or all them – to video. Here are some other great sources of ideas:
1/ Court controversy
Nothing is destined to elicit a more robust response than a good controversy. But a word of caution: if you run with a controversial subject you must be prepared for equally controversial comments. Some people thrive on throwing the cat among the pigeons; others run a mile. It’s a matter of taste.
If there’s nothing out there that currently fires your ire, then go looking. Find a relevant subject, such as a news article, a blog post, a video on YouTube or similar and make a vlog in response. There are at least three approaches to tackling a controversial subject: 1/ you can talk about how you completely agree with someone else’s position on a controversial subject (i.e. you run with the wolves); 2/ you can talk about how you completely disagree with them (i.e. you throw down the gauntlet with a challenge); 3/You simply draw attention to the subject and then lay out the facts as you see them, and leave others to draw their conclusions – a kind of middle path.
2/ Conduct an interview
This is an idea that can be adapted to any niche. Find an industry expert who is happy to be interviewed on their pet subject (this can be a colleague in your business or an associate, etc). You can record your interview face to face or it can be done over the web. Prepare some questions in advance and send them to the person you are interviewing to give them time to consider their responses. It’s also possible to record several short interviews on different subjects in one sitting. These can then be posted on your video blog over a period of time.
3/ Make a how-to video
There is no quicker and easier way of demonstrating how to do something than on video. This can be a practical skill that you demonstrate hands-on, live on camera – possibly over a series of short videos. Alternatively, you can demonstrate a skill using diagrams and / or animations with an accompanying voiceover. There’s a wealth of online tools to help you produce simple animated videos. Alternatively, you can outsource the work to a professional. One positive impact of digital technology is that it has massively reduced the cost and time involved in producing a high quality video. An original and well-produced how-to video can quickly capture the public imagination and go viral and. When it does, it will spark comments and conversations, build connections and get people interested in you and your business.
Interested in video blogging or having a company interview produced? We can cover it all, from the shoot, the edit to setting up your YouTube channel.
Untill next time
P.S. Have you read our latest guide to integrating email with social media? Grab yourself a copy here, we think this is an invaluable addition to any marketers reading.
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