5 Ways To Start Building An Email List From Scratch
You may have heard the saying, “The money’s in the list”. For any business that wants to succeed online you must build a list. It allows you to stay in contact with existing clients as well as prospects that have yet to buy from you. If your subscribers receive regular contact from you, they’re much more likely to buy your products and services.
Building a list could be one of the most important aspects of your business. It doesn’t take too much effort to build a list that’s both responsive and profitable. Statistic show that each subscriber to your list can be worth at least £1 per month. You do the maths; just 100 subscribers could be worth £100 per month, recurring!
So, it’s all very well talking about the benefits of building a list of subscribers to generate a profit. But how exactly do you build that all important list? What if you’ve never built a list before and you’re doing it completely from scratch? Well, here are 5 ways you can build a list from scratch.
1 – Give Something Away
Before you start building your subscriber list you need to entice people to sign-up to your newsletter. You can either write a short report on the subject or niche your business operates in. Or, give away someone else’s report. So many businesses want you to give away their e-Books, some of which contain affiliate links so you make a commission on their sales!
Now you have a gift to give away, let’s look at getting visitors to your opt-in page and building your list.
2 – Use Viral Advertising Such As YouTube
The power of viral advertising can be immense. Basically; someone see’s something they like (such as a video on YouTube) and tells their friends about it. Their friends tell their friends and so on.
By creating a video on YouTube that’s related to your industry or niche, you can include a link back to your website offering more information. After people watch the video they’ll click the link to your website and be persuaded to sign-up to your newsletter.
3 – Use Google AdWords
Google AdWords is a very powerful global advertising platform. Allowing anyone to send traffic to their website and only pay per click (visitor) they receive. Clicks can start from as low as £0.05 and go right up to £20.00+ per click! If you do your keyword research thoroughly you could gain new subscribers to your list for less than £0.10 each!
4 – Article Marketing
What you’re reading right now is the power of article marketing. People love free information and what better way to share it than through articles. But, tease your readers. Leave them wanting more. Offer them a link to your opt-in page for more information on the subject.
5 – Search Engine Optimisation
By using skilled techniques, your website can appear higher up in the search results for keywords related to your niche or industry. Offer visitors the chance to get more information on your industry or niche by signing up to your newsletter.
Of course, these are just 5 ways to build subscribers – there are lots more, and we’ll share them with you over the next few weeks.
Need some help with building your list and managing your email marketing? Get in touch: 0845 505 7897
