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How it is possible to test which competitors are worth watching out for, and which don’t really have a clue? There are ways to test:
Poorly written adverts
It’s usually possible to spot those competitors who are running their PPC campaigns themselves. Look out for adverts with misspellings, or for adverts which mention the company name, or [...]
I was asked this week to explain how social media can help a company and what the benefits of networking through these channels are.
Firstly it would be a prudent thing to explain that using social networks is the best way to rapidly expand and boost a company’s profile in a very cost effective way. Unlike [...]
“My Sales Will Decrease Because Of Confirmed Opt-In”
Have you tested this assumption? The answer is always, “No, but I just assume” or “No, my colleague told me it would hurt sales”.
It’s best not to assume anything, but rather to seek out your own answers by testing and observing your own campaigns. We have found from [...]
Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world:
Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.
With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the specific [...]
“Once cast to the wind, spreading your virus is virtually free. All the effort is in the front end; you’re investing time and imagination, not money.”
What is viral marketing?
Any form of marketing that is by nature self-replicating, hence comparisons to pathological and computer viruses. Viral promotions include emails, blogs, white papers, special reports, video clips, [...]
This great post extract comes from the blog of Christopher S Penn@cspenn and you can read the whole article How to measure Google Plus with analytics in full here.
In this article Chris covers the impact of Google Plus on the marketing community and more importantly how to measure it. Nice post Chris and i enourage you all to [...]
If you are holding data and using it for any marketing activities you have responsibities. In this months video blog PML Associate, Janet Barnes from Profit Development, talks about those responsibilities and what the owner of that data (the data controller i.e. YOU) must take into consideration, what responsibilities a data controler has when owning data, [...]
Business vlogging can be done by anyone. It doesn’t require any prior experience or special training, and it can be as simple or as sophisticated as you care to make it.
A recent report from Cisco suggests that by 2013 90 per cent of internet traffic will be video. Even if this turns out to be an exaggeration, there remains little doubt that online video has come of age. The sheer wealth of genres on YouTube makes it one of the most densely-trafficked websites on the [...]
Video Blogging: Part 2
Using video blogs to promote your business, services and products fits neatly into the underlying rationale of social media marketing – i.e. that people buy people. Unless you’re a Pepsi or a Nike, the chances are that people will connect more readily with you as a person than they will with you [...]
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