New articles, advice, whitepapers and updates can now be found on Mike’s blog at www.mikelowndes.com We have kept this stream of articles here as they are still relevant.
Opt in email marketing works fantastically well for most businesses, and keeping in touch with people who have actually ASKED to be kept informed is one of the easiest ways to encourage new and repeat business. But, like anything, if you run your own email newsletter, thinking of things to include is sometimes a little [...]
We’ve been telling you for a while that Business Blogging is a great way to promote your business, help your SEO, and establish yourself as an expert, but sometimes it’s just easier said than done, isn’t it? We know that some of you understand how important blogging is, but aren’t sure where to start, can’t [...]
We are often asked the question “How can a blog work for us, what benefits would it bring the business?” The answer is pretty straight forward. A blog can play a pivotal role in marketing your business but for it to be a success it must be planned in the early stages. Plan how you [...]
In 2005, an obscure team of software developers launched a free internet browser. Their immodest goal was to present a direct challenge to the market domination of Microsoft’s Internet Explorer (IE). They named their new browser Firefox. Distributed exclusively by means of a dedicated blog, Firefox achieved 25 million downloads in its first 99 days. [...]
Everyone Is Connected. Connect Your Business to Everyone. We are all intrinsically connected. Mitch Joel unravels the fascinating world of new media and how it is changing business as we know it. Written in business language for business people, Six Pixels of Separation is a book about why these changes happened and what you can [...]
We get asked time and time again “How can we achieve top positions with our Google AdWords campaign”. A good question and one I’d like to address, but don’t take my word for it, watch this video from Hal Varian, the Chief Economist at Google. It demonstrates the value of CTR (Click Through Rates) and [...]
Writer and marketing guru Jay Abraham addressed the following question to a gathering of successful internet marketers: If your office caught fire and you could only rescue one thing before fleeing for safety, what would it be? The unanimous response was ‘My List!’ Your list, or database, is money in the bank. But how do [...]
FACT: The Web is now going into version 2.0. Outmoded brochure websites are being updated to function as search engine-friendly blogs. Businesses which ignore this evolutionary trend will do so at their expense. In common with email or instant messaging, a blog (short for web log) is simply another word for a web-based conversation. Unlike [...]
Link building should form part of your on going online marketing strategy, if it’s done correctly can result in higher rankings from all major search engines and consequently drive higher volumes of targeted traffic to your website. The quality of these links is far more important than the quantity, they need to be relevant to [...]
The indispensible rules from a seasoned copywriting pro… Good copywriting is the lifeblood of effective marketing. Whatever your line of business, the ability to write effective sales copy is the wealth generating equivalent of having a shed-load of golden geese laying golden eggs right there in your back yard. What is copywriting? Copywriting is salesmanship [...]
