Blogging Your Way To Success
A blog, or web log, is essentially an online journal, usually focused around a specific topic or industry. Initially, blogs were used by individuals as a sort-of online diary to update with their experiences and knowledge on a specific subject. These days’ blogs are becoming increasingly popular with businesses to attract new visitors to their websites and update existing clients.
If you’re new to blogging you might think it sounds like a daunting and complicated way of marketing your business online. The reality is; running a blog can be a very enjoyable and rewarding experience. You don’t even need any technical know-how to update a blog. Just a mouse and a keyboard is all you need, and knowledge on your industry of course!
So, how can you blog your way to success and how do you turn a blog into a successful marketing tool for your business? Once you understand how a blog works it’s just a case of updating it regularly, 3 times per week is ideal.
Let’s take a look at 3 popular types of blogs:
Blogging About New Products And Services
This is a great way to keep your existing customer database updated on your product and service offerings. It’s also a great way to attract new prospects that are searching for your product and service offerings.
Search engines such as Google, Yahoo and Bing love unique content and websites that are updated regularly. By updating your blog regularly, your website will stand a much better chance of appearing higher up in the search engine results. This will mean more traffic to your website and greater conversions.
Blog Your Updates
Although not used so much to attract new buyers, blogging your updates is a great way to keep in regular contact with your existing customer database. For example, if your team takes part in a charity event such as a fun-run or a sky-dive, blog about it. You can then invite your customers to leave comments on the blog and even donate money to the charity.
Customer-relations is one of the best ways to retain existing customers and clients by making them feel wanted. Allow your customers to interact with your business and feel they’re getting added value to the products or services you already offer them.
If your business operates a service you could use a blog to keep customers updated about maintenance, down-time, holiday periods etc.
Blogging for profit
An obvious blog here would be by writing regular reviews on products and services. If done properly, each review would include an affiliate link to the product or service being reviewed. That way, the writer of the blog can earn a commission on any sales made through their reviews on the blog.
As a business you could also use a blog purely to advertise special offers. Enticing prospects and existing customers via limited availability discounts which can encourage a quick sale. If updated regularly your customers will make sure they check your special offers blog frequently in order to grab themselves a bargain!
Related posts: http://www.mikelowndes.com/creating-good-and-useful-content-for-your-blog/
Nick King
We’re slowly learning that it’s important to blog about things other than your own products and services. It’s a hard lesson to learn, as everything tells you that to succeed online you have to promote yourself.
But by offering free info and tips we’re building up a readership that then go on to buy from us.
Posted 2-17-2010