from PML Media

Blogging Blockage And Going Back To Basics

I’ve been starring at a blank word document for the last 10 minutes struggling to come to terms with my shameful defeat at the hands of this blog. But then – just as I’m waving the white flag in defeat and my cursor is hovering over the big bad red button…. it hits me! I need to stop over-analysing and go back to basics.

Social Media Boutiques versus Traditional Agencies

With major companies tightening budgets it seems they are beginning to defer from the much larger ‘traditional’ agency in favour of more social focused boutique style companies offering specialist skills in social media marketing and management.

What is the right tone of voice for a blog?

Guest post from Graham Jones – Internet Psychologist

 
Should your blog be chatty and informal, should it even be colloquial, or should it be business-like and create a distance between you and your readers? The tone of voice you provide your blog is important. Firstly, it helps determine the way people see you – happy, chatty, [...]

Speaking to people through your blog

Guest post from Graham Jones – Internet  Psychologist

As you sit there reading this you could, for all I know, be in your dressing gown, or in a posh suit in your high-tech office, or on a train reading it on a mobile phone. I don’t know much about you or your environment, but I [...]