from PML Media

The number 1 rule when writing marketing copy

Guest post by  Kent Austin aka The Copy Doctor
 “Sir, in my heart, I know I’m funny.” Lt. Steven Hauk (Good Morning Vietnam)

Consider these two examples from an imaginary lonely hearts column:
#1 – “Single biker, 50, seeks fun and friendship. Enjoys, wine, good food and staying in evenings. Great sense of humour!!!”
#2 – “Fat, penniless biker, [...]

Good sales copy and automated marketing

Few people would disagree that effective marketing is the key to growing small businesses. But, one of the things I’ve noticed is many small business owners write incredible sales copy, then when they get to the offer, the whole message falls apart. The sale that was about to take place ends up in the bin [...]

How to write great sales copy that works

Master the rare and profitable art of persuading others to do your bidding by means of the written word.
Good copywriting is the lifeblood of effective marketing. Whatever your line of business, the ability to write effective sales copy is the wealth generating equivalent of having a shed-load of golden geese laying golden eggs right there [...]

What should I include in my email newsletter?

Opt in email marketing works fantastically well for most businesses, and keeping in touch with people who have actually ASKED to be kept informed is one of the easiest ways to encourage new and repeat business.
But, like anything, if you run your own email newsletter, thinking of things to include is sometimes a little taxing.
We’re [...]

21 Blog topics you may not have thought of

We’ve been telling you for a while that Business Blogging is a great way to promote your business, help your SEO, and establish yourself as an expert, but sometimes it’s just easier said than done, isn’t it?
We know that some of you understand how important blogging is, but aren’t sure where to start, can’t think [...]

How to write great sales copy

The indispensible rules from a seasoned copywriting pro…
Good copywriting is the lifeblood of effective marketing. Whatever your line of business, the ability to write effective sales copy is the wealth generating equivalent of having a shed-load of golden geese laying golden eggs right there in your back yard.