from PML Media

Confirmed Opt-in Myths – #2

“My Sales Will Decrease Because Of Confirmed Opt-In”
Have you tested this assumption? The answer is always, “No, but I just assume” or “No, my colleague told me it would hurt sales”.

Confirmed Opt-in Myths – #1

 Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world:
Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.

A/B Split Testing – An Overview

Have you ever wanted to know what subject line would get the most subscribers to open an email? A/B Split testing is an easy, no-risk way you can test different subject lines against your own subscribers and make sure that your distributions are using the most effective subject lines.

Social Media Boutiques versus Traditional Agencies

With major companies tightening budgets it seems they are beginning to defer from the much larger ‘traditional’ agency in favour of more social focused boutique style companies offering specialist skills in social media marketing and management.

Facebook in world domination and the impact on B2C data

With lost emails and lost messages now lying dormant in redundant sources, early preparation is needed. List cleaning and shifting marketing strategies must remain a focus for the months ahead.

Funny ha ha: It’s good to laugh

Guest post from Jackie Barrie.
Email newsletters are NOT best used for hard-selling. That would make them an advert (and most people don’t read many of those). As a soft-selling tool, newsletters can include content such as humour … tips and advice … demonstration of your expertise … testimonials … as well as news.

What is a spammer? Are you spamming without thinking?

We’ve talked a lot recently about who you can and can’t add to your email marketing list, and how many people you could turn off by spamming them.
But it’s not just about people getting fed up with you – spamming has a serious side too.
All too often we think of spammers as people peddling Nigerian [...]

Proud of our new badge!

PML Media get certified CMAC status from Infusionsoft

We don’t usually use our blog to blow our own trumpet, but we thought this would be of interest to those of you curious about marketing automation and email marketing 2.0.
We’ve spoken before about our preference for using Infusionsoft’s Marketing Application  – a fantastic system that incorporates Email marketing, CRM, Mail [...]

What is ‘double opt in’ and how do I do it?

I’ve covered ‘opt in’ and how important it is in previous posts – so you know that it’s important that the people you’re emailing your marketing emails to have opted in or asked to receive your information.
To be doubly sure, and to ensure everything goes smoothly, you need them to have ‘double opted in’ – [...]

Are you keeping in touch?

We talked in the past about making sure you give a good impression online, and mentioned that when people search for you they need to be able to see that you’re reliable, credible, and sticking around.
But that doesn’t mean that people will buy from you straight away, so what can you do once people know [...]