We’ve talked about spamming, and making sure that your email marketing list is opt in, but we want to show you the upside of permission based marketing too, and tell you all the reasons we get so excited about it! It’s not just about building a list and sending them messages, hoping that one message [...]
Read moreDon’t you just hate it when you hear terms bandied around, and you’re not sure what they mean, but you don’t really want to ask? You’re sure that everyone but you knows what the terms mean, and you could really do without making a fool of yourself if the answer is obvious! Marketing Automation seems [...]
Read moreIt’s easy to get over excited when building an email marketing list. After all, you’ve probably got a huge list of people who could potentially be interested in receiving your information: People in your email address book People you’re connected to on Facebook / LinkedIn etc People who have given you business cards People you’ve [...]
Read moreThere seem to be a lot of unwritten rules when building an email marketing list, and it’s easy to fall foul of some of them. But one that IS important and most definitely shouldn’t be ignored is the ‘opt in’ rule, which states that if you want to build a marketing list of value, you [...]
Read moreYou may have heard the saying, “The money’s in the list”. For any business that wants to succeed online you must build a list. It allows you to stay in contact with existing clients as well as prospects that have yet to buy from you. If your subscribers receive regular contact from you, they’re much [...]
Read moreYour web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for [...]
Read moreOpt in email marketing works fantastically well for most businesses, and keeping in touch with people who have actually ASKED to be kept informed is one of the easiest ways to encourage new and repeat business. But, like anything, if you run your own email newsletter, thinking of things to include is sometimes a little [...]
Read moreWriter and marketing guru Jay Abraham addressed the following question to a gathering of successful internet marketers: If your office caught fire and you could only rescue one thing before fleeing for safety, what would it be?
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