Category: email newsletters

A/B Split Testing – An Overview

Posted on 02/09/11 in A/B Split Testng, Business blogging, Email marketing, email newsletters, No Comments

Have you ever wanted to know what subject line would get the most subscribers to open an email? A/B Split testing is an easy, no-risk way you can test different subject lines against your own subscribers and make sure that your distributions are using the most effective subject lines.

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Facebook in world domination and the impact on B2C data

Posted on 12/20/10 in Email marketing, Google, Social Media, Social Networks, email newsletters, facebook, No Comments

With lost emails and lost messages now lying dormant in redundant sources, early preparation is needed. List cleaning and shifting marketing strategies must remain a focus for the months ahead.

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Setting up and growing an e-newsletter from scratch

Posted on 05/11/10 in Guest Blogs, email newsletters, 1 Comment

Guest post from Elaine Dutton of Pure Design
Setting up and growing an e-newsletter from scratch for my online store…
I set up my online store, Pure Design (http://www.puredesigncompany.co.uk ), in October 2007.  And even before I had much of a store, I started to build a database of contacts that I duly sent my first corporate [...]

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Funny ha ha: It’s good to laugh

Posted on 05/03/10 in Email marketing, Guest Blogs, email newsletters, 7 Comments

Guest post from Jackie Barrie.
Email newsletters are NOT best used for hard-selling. That would make them an advert (and most people don’t read many of those). As a soft-selling tool, newsletters can include content such as humour … tips and advice … demonstration of your expertise … testimonials … as well as news.

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