Have you ever wanted to know what subject line would get the most subscribers to open an email? A/B Split testing is an easy, no-risk way you can test different subject lines against your own subscribers and make sure that your distributions are using the most effective subject lines.
Read moreWith lost emails and lost messages now lying dormant in redundant sources, early preparation is needed. List cleaning and shifting marketing strategies must remain a focus for the months ahead.
Read moreGuest post from Elaine Dutton of Pure Design Setting up and growing an e-newsletter from scratch for my online store… I set up my online store, Pure Design (http://www.puredesigncompany.co.uk ), in October 2007. And even before I had much of a store, I started to build a database of contacts that I duly sent my first [...]
Read moreGuest post from Jackie Barrie. Email newsletters are NOT best used for hard-selling. That would make them an advert (and most people don’t read many of those). As a soft-selling tool, newsletters can include content such as humour … tips and advice … demonstration of your expertise … testimonials … as well as news.
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