from PML Media

How much follow-up is too much follow-up?

Guest post from Joseph Manna from Infusionsoft
For some marketers, they roll with a limitless approach to follow up with customer and prospective interest. Others, it’s like pulling teeth to follow up to their subscribers’ needs. Nearly all business owners question if they are sending too much (or too few) marketing pieces to their subscribers.
The answer depends [...]

How to pace your follow-up

Some of the bigest mistakes businesses make is in their follow-up efforts with their customers and prospects. Most small business owners fit into one of two categories.

Good sales copy and automated marketing

Few people would disagree that effective marketing is the key to growing small businesses. But, one of the things I’ve noticed is many small business owners write incredible sales copy, then when they get to the offer, the whole message falls apart. The sale that was about to take place ends up in the bin [...]

Proud of our new badge!

PML Media get certified CMAC status from Infusionsoft

We don’t usually use our blog to blow our own trumpet, but we thought this would be of interest to those of you curious about marketing automation and email marketing 2.0.
We’ve spoken before about our preference for using Infusionsoft’s Marketing Application  – a fantastic system that incorporates Email marketing, CRM, Mail [...]

What is ‘double opt in’ and how do I do it?

I’ve covered ‘opt in’ and how important it is in previous posts – so you know that it’s important that the people you’re emailing your marketing emails to have opted in or asked to receive your information.
To be doubly sure, and to ensure everything goes smoothly, you need them to have ‘double opted in’ – [...]

Are you keeping in touch?

We talked in the past about making sure you give a good impression online, and mentioned that when people search for you they need to be able to see that you’re reliable, credible, and sticking around.
But that doesn’t mean that people will buy from you straight away, so what can you do once people know [...]

Marketing Automation? What does that mean?

Don’t you just hate it when you hear terms bandied around, and you’re not sure what they mean, but you don’t really want to ask? You’re sure that everyone but you knows what the terms mean, and you could really do without making a fool of yourself if the answer is obvious!
Marketing Automation seems to [...]

Can I add just anyone to my email marketing list?

It’s easy to get over excited when building an email marketing list. After all, you’ve probably got a huge list of people who could potentially be interested in receiving your information:

People in your email address book
People you’re connected to on Facebook / LinkedIn etc
People who have given you business cards
People you’ve already done business with
People [...]

5 Ways To Start Building An Email List From Scratch

You may have heard the saying, “The money’s in the list”. For any business that wants to succeed online you must build a list. It allows you to stay in contact with existing clients as well as prospects that have yet to buy from you. If your subscribers receive regular contact from you, they’re much [...]

What should I include in my email newsletter?

Opt in email marketing works fantastically well for most businesses, and keeping in touch with people who have actually ASKED to be kept informed is one of the easiest ways to encourage new and repeat business.
But, like anything, if you run your own email newsletter, thinking of things to include is sometimes a little taxing.
We’re [...]