How it is possible to test which competitors are worth watching out for, and which don’t really have a clue? There are ways to test: Poorly written adverts It’s usually possible to spot those competitors who are running their PPC campaigns themselves. Look out for adverts with misspellings, or for adverts which mention the company [...]
Read moreThis great post extract comes from the blog of Christopher S Penn@cspenn and you can read the whole article How to measure Google Plus with analytics in full here. In this article Chris covers the impact of Google Plus on the marketing community and more importantly how to measure it. Nice post Chris and i enourage you all [...]
Read moreWith lost emails and lost messages now lying dormant in redundant sources, early preparation is needed. List cleaning and shifting marketing strategies must remain a focus for the months ahead.
Read moreGuest post by Kent Austin aka The Copy Doctor “It’s only the giving that makes you what you are.” Ian Anderson Surfing through the blogosphere recently, I came upon the results of a recent survey which sought to determine the “Best To-Do List Manager”. I would give the blog a mention, but sadly in my [...]
Read moreBlack hat SEO techniques might gain you top search engine rankings, but they’ll certainly ruin your business model. These methods of ‘cheating’ go against search engine regulations and are very likely to get you banned from the search engines for good. They’re also unethical and can generally annoy web users, ruining your reputation. So, you [...]
Read moreThere is research that says that in order to trust you, a potential client needs to see your name 7 times, and then they’ll believe in you more. We don’t know if that’s true or not in the Web 2.0 age, but it does make sense that the more a client can find out about [...]
Read moreWe get asked time and time again “How can we achieve top positions with our Google AdWords campaign”. A good question and one I’d like to address, but don’t take my word for it,
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