How it is possible to test which competitors are worth watching out for, and which don’t really have a clue? There are ways to test: Poorly written adverts It’s usually possible to spot those competitors who are running their PPC campaigns themselves. Look out for adverts with misspellings, or for adverts which mention the company [...]
Read moreGuest post from Harvey Smith at initio consulting Digital marketing, like a marble on a table with one leg shorter than the others, just won’t stay still. Simply having a company website, however primitive, used to mean you were hot stuff. As the technology evolved and competition heated up, you had to make your website half-decent, [...]
Read moreGuest post from @JoeManna from @Infusionsoft Providing Customer Service in Social Media is (Not) Easy One of the qualities about social media is the advent of providing great customer service in it. However, it can quickly grow to be more complex than you think. For some organizations, it can become an untamed beast – and for [...]
Read moreGuest post from Graham Jones – Internet Psychologist Should your blog be chatty and informal, should it even be colloquial, or should it be business-like and create a distance between you and your readers? The tone of voice you provide your blog is important. Firstly, it helps determine the way people see you – [...]
Read moreGuest post from Graham Jones – Internet Psychologist As you sit there reading this you could, for all I know, be in your dressing gown, or in a posh suit in your high-tech office, or on a train reading it on a mobile phone. I don’t know much about you or your environment, but I [...]
Read moreGuest post from Joseph Manna from Infusionsoft For some marketers, they roll with a limitless approach to follow up with customer and prospective interest. Others, it’s like pulling teeth to follow up to their subscribers’ needs. Nearly all business owners question if they are sending too much (or too few) marketing pieces to their subscribers. The [...]
Read moreGuest post from Joseph Manna from Infusionsoft Why Bad Marketers with Good Autoresponders don’t work It’s Sunday, June 6, 2010 at 12:04 PM. As I tend to my inbox, I look at one message I received. It’s promoting a way to make money through multi-level marketing (MLM). Ooh, that’s new, right? I’m especially perturbed by this [...]
Read moreGuest post from Elaine Dutton of Pure Design This is the second part of Elaine’s post on setting up and growing an e-newsletter from scratch Competitions People love to win stuff. Prize draws are a great way to incentivise sign ups. But beware some of these contacts are only interested in winning, and when they don’t [...]
Read moreGuest post from Elaine Dutton of Pure Design Setting up and growing an e-newsletter from scratch for my online store… I set up my online store, Pure Design (http://www.puredesigncompany.co.uk ), in October 2007. And even before I had much of a store, I started to build a database of contacts that I duly sent my first [...]
Read moreGuest post from Jackie Barrie. Email newsletters are NOT best used for hard-selling. That would make them an advert (and most people don’t read many of those). As a soft-selling tool, newsletters can include content such as humour … tips and advice … demonstration of your expertise … testimonials … as well as news.
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