from PML Media

How to Measure Up Competitors on Google AdWords

How it is possible to test which competitors are worth watching out for, and which don’t really have a clue?  There are ways to test:
Poorly written adverts
It’s usually possible to spot those competitors who are running their PPC campaigns themselves.  Look out for adverts with misspellings, or for adverts which mention the company name, or [...]

7 ways to integrate your email and social media marketing

Guest post from Harvey Smith at initio consulting
Digital marketing, like a marble on a table with one leg shorter than the others, just won’t stay still. Simply having a company website, however primitive, used to mean you were hot stuff. As the technology evolved and competition heated up, you had to make your website half-decent, and [...]

Providing Customer Service in Social Media

Guest post from @JoeManna from @Infusionsoft
Providing Customer Service in Social Media is (Not) Easy
One of the qualities about social media is the advent of providing great customer service in it. However, it can quickly grow to be more complex than you think. For some organizations, it can become an untamed beast – and for others, it’s [...]

What is the right tone of voice for a blog?

Guest post from Graham Jones – Internet Psychologist

 
Should your blog be chatty and informal, should it even be colloquial, or should it be business-like and create a distance between you and your readers? The tone of voice you provide your blog is important. Firstly, it helps determine the way people see you – happy, chatty, [...]

Speaking to people through your blog

Guest post from Graham Jones – Internet  Psychologist

As you sit there reading this you could, for all I know, be in your dressing gown, or in a posh suit in your high-tech office, or on a train reading it on a mobile phone. I don’t know much about you or your environment, but I [...]

How much follow-up is too much follow-up?

Guest post from Joseph Manna from Infusionsoft
For some marketers, they roll with a limitless approach to follow up with customer and prospective interest. Others, it’s like pulling teeth to follow up to their subscribers’ needs. Nearly all business owners question if they are sending too much (or too few) marketing pieces to their subscribers.
The answer depends [...]

Well-timed Marketing Automation – Explained

Guest post from Joseph Manna from Infusionsoft
Why Bad Marketers with Good Autoresponders don’t work
It’s Sunday, June 6, 2010 at 12:04 PM. As I tend to my inbox, I look at one message I received. It’s promoting a way to make money through multi-level marketing (MLM). Ooh, that’s new, right? I’m especially perturbed by this message because [...]

Growing your Subscription

Guest post from Elaine Dutton of Pure Design
This is the second part of Elaine’s post on setting up and growing an e-newsletter from scratch
Competitions
People love to win stuff. Prize draws are a great way to incentivise sign ups. But beware some of these contacts are only interested in winning, and when they don’t they might [...]

Setting up and growing an e-newsletter from scratch

Guest post from Elaine Dutton of Pure Design
Setting up and growing an e-newsletter from scratch for my online store…
I set up my online store, Pure Design (http://www.puredesigncompany.co.uk ), in October 2007.  And even before I had much of a store, I started to build a database of contacts that I duly sent my first corporate [...]

Funny ha ha: It’s good to laugh

Guest post from Jackie Barrie.
Email newsletters are NOT best used for hard-selling. That would make them an advert (and most people don’t read many of those). As a soft-selling tool, newsletters can include content such as humour … tips and advice … demonstration of your expertise … testimonials … as well as news.