from PML Media

Confirmed Opt-in Myths – #2

“My Sales Will Decrease Because Of Confirmed Opt-In”
Have you tested this assumption? The answer is always, “No, but I just assume” or “No, my colleague told me it would hurt sales”.

Growing your Subscription

Guest post from Elaine Dutton of Pure Design
This is the second part of Elaine’s post on setting up and growing an e-newsletter from scratch
Competitions
People love to win stuff. Prize draws are a great way to incentivise sign ups. But beware some of these contacts are only interested in winning, and when they don’t they might [...]

What is a spammer? Are you spamming without thinking?

We’ve talked a lot recently about who you can and can’t add to your email marketing list, and how many people you could turn off by spamming them.
But it’s not just about people getting fed up with you – spamming has a serious side too.
All too often we think of spammers as people peddling Nigerian [...]

What is ‘double opt in’ and how do I do it?

I’ve covered ‘opt in’ and how important it is in previous posts – so you know that it’s important that the people you’re emailing your marketing emails to have opted in or asked to receive your information.
To be doubly sure, and to ensure everything goes smoothly, you need them to have ‘double opted in’ – [...]

Are you keeping in touch?

We talked in the past about making sure you give a good impression online, and mentioned that when people search for you they need to be able to see that you’re reliable, credible, and sticking around.
But that doesn’t mean that people will buy from you straight away, so what can you do once people know [...]

Should I use permission based marketing?

We’ve talked about spamming, and making sure that your email marketing list is opt in, but we want to show you the upside of permission based marketing too, and tell you all the reasons we get so excited about it!
It’s not just about building a list and sending them messages, hoping that one message reaches [...]

Can I add just anyone to my email marketing list?

It’s easy to get over excited when building an email marketing list. After all, you’ve probably got a huge list of people who could potentially be interested in receiving your information:

People in your email address book
People you’re connected to on Facebook / LinkedIn etc
People who have given you business cards
People you’ve already done business with
People [...]

Why does my email marketing list have to be “opt in” and what does it mean?

There seem to be a lot of unwritten rules when building an email marketing list, and it’s easy to fall foul of some of them.
But one that IS important and most definitely shouldn’t be ignored is the ‘opt in’ rule, which states that if you want to build a marketing list of value, you have [...]

5 Ways To Start Building An Email List From Scratch

You may have heard the saying, “The money’s in the list”. For any business that wants to succeed online you must build a list. It allows you to stay in contact with existing clients as well as prospects that have yet to buy from you. If your subscribers receive regular contact from you, they’re much [...]