Category: Mailing lists

What is ‘double opt in’ and how do I do it?

Posted on 03/02/10 in Email marketing, Follow up marketing, List Building, Mailing lists, No Comments

I’ve covered ‘opt in’ and how important it is in previous posts – so you know that it’s important that the people you’re emailing your marketing emails to have opted in or asked to receive your information.
To be doubly sure, and to ensure everything goes smoothly, you need them to have ‘double opted in’ – [...]

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What should I include in my email newsletter?

Posted on 01/17/10 in Copywriting, Email marketing, Follow up marketing, Mailing lists, 1 Comment

Opt in email marketing works fantastically well for most businesses, and keeping in touch with people who have actually ASKED to be kept informed is one of the easiest ways to encourage new and repeat business.
But, like anything, if you run your own email newsletter, thinking of things to include is sometimes a little taxing.
We’re [...]

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Building your email list

Posted on 03/25/09 in Email marketing, Mailing lists, No Comments

Writer and marketing guru Jay Abraham addressed the following question to a gathering of successful internet marketers: If your office caught fire and you could only rescue one thing before fleeing for safety, what would it be?

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