Information marketing involves establishing yourself or your business as an expert in your field. We’re all knowledge hungry people and we respect ‘experts’ that give away this knowledge and information for free. Information marketing can be used to gain new buyers and increase your businesses profits. It might not immediately seem like giving away information [...]
Read moreThere is research that says that in order to trust you, a potential client needs to see your name 7 times, and then they’ll believe in you more. We don’t know if that’s true or not in the Web 2.0 age, but it does make sense that the more a client can find out about [...]
Read moreForum marketing can be a powerful medium to promote your company, services and get you out there in front of a wider audience. It’s also a high ROI strategy as; let’s face it you’re among experts and professionals in targeted areas. Find the right forums for your market So how do you use forums to [...]
Read moreEveryone Is Connected. Connect Your Business to Everyone. We are all intrinsically connected. Mitch Joel unravels the fascinating world of new media and how it is changing business as we know it. Written in business language for business people, Six Pixels of Separation is a book about why these changes happened and what you can [...]
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