With major companies tightening budgets it seems they are beginning to defer from the much larger ‘traditional’ agency in favour of more social focused boutique style companies offering specialist skills in social media marketing and management.
Read moreSocial media is now an essential part of every online marketing strategy, or at least should be. Companies that have utilised the potential of social media marketing are now enjoying the benefits in terms of exposure and profits. Undoubtedly, social media can expand your realms by simple communication and interaction. But, that’s not all of [...]
Read moreBusiness is guided by the four mores, we want to sell more products to more people more often for more money. Traditional rules for marketing really do not change much online – you still are creating the story and momentum behind your product or service insomuch that people will purchase. Marketing and Sales 101 – [...]
Read moreB2B Social media – How businesses need to have a voice and communicate to their audience – How it differs from B2C communications In 2000 the Cluetrain Manifesto shook up the traditional marketing and advertising world. To some it was hubris, to others is sounded like an odd language- and more dot com hype. For [...]
Read moreSocial media is on all lips. From business tycoons to small entrepreneurs everyone seems to think it is the new cash cow to milk money out of. Social media marketing is being used by many businesses to increase their contact list, generate leads and to be ‘in’. But in a torrent of close competition a [...]
Read moreThe emergence of social media as a marketing tool has impacted the way organisations can communicate with their customers and clients, allowing them to reach their audience both directly and personally.
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