Guest post from Harvey Smith at initio consulting Digital marketing, like a marble on a table with one leg shorter than the others, just won’t stay still. Simply having a company website, however primitive, used to mean you were hot stuff. As the technology evolved and competition heated up, you had to make your website half-decent, [...]
Read moreWith major companies tightening budgets it seems they are beginning to defer from the much larger ‘traditional’ agency in favour of more social focused boutique style companies offering specialist skills in social media marketing and management.
Read moreWith lost emails and lost messages now lying dormant in redundant sources, early preparation is needed. List cleaning and shifting marketing strategies must remain a focus for the months ahead.
Read moreGuest post from @JoeManna from @Infusionsoft Providing Customer Service in Social Media is (Not) Easy One of the qualities about social media is the advent of providing great customer service in it. However, it can quickly grow to be more complex than you think. For some organizations, it can become an untamed beast – and for [...]
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