Viral marketing

Category: Viral marketing

Posted on 07/23/11 in Viral marketing, No Comments

“Once cast to the wind, spreading your virus is virtually free. All the effort is in the front end; you’re investing time and imagination, not money.” What is viral marketing? Any form of marketing that is by nature self-replicating, hence comparisons to pathological and computer viruses. Viral promotions include emails, blogs, white papers, special reports, [...]

The viral pulling power of a damn good story

Posted on 03/11/10 in Guest Blogs, Viral marketing, 1 Comment

Guest post by our copywriting guru Kent Austin aka The Copy Doctor “Some say why? And some say why not?” Sir Richard Branson Outside Bristol Zoo there is a car park for 150 cars and 8 coaches. There also used to be a very affable attendant with a ticket machine charging cars £1 and coaches [...]