Confirmed Opt-in Myths – #2
“My Sales Will Decrease Because Of Confirmed Opt-In”
Have you tested this assumption? The answer is always, “No, but I just assume” or “No, my colleague told me it would hurt sales”.
It’s best not to assume anything, but rather to seek out your own answers by testing and observing your own campaigns. We have found from our own testing that while the raw number of email addresses on our list declined when we switched to confirmed opt-in, sales did not.
This means that the people who did confirm were the ones that truly wanted the information that they had to offer and the ones that didn’t were not left to bloat the mailing list.
Grow Your Business Without Risk
Will your results be exactly the same as ours or even anyone else? This can only be determined by proper testing and measuring.
Use confirmed opt-in as an opportunity to make sure that your lists are 100% clean and that you know without a doubt that 100% of the people receiving your mail have specifically requested it themselves.
Spend your time and energy building your business with subscribers who want to hear from you rather than dealing with issues created by people who don’t want to hear from you.
Related articles: http://www.mikelowndes.com/using-email-to-keep-your-customers-engaged-through-permission-based-marketing/
