from PML Media

Good sales copy and automated marketing

Few people would disagree that effective marketing is the key to growing small businesses. But, one of the things I’ve noticed is many small business owners write incredible sales copy, then when they get to the offer, the whole message falls apart. The sale that was about to take place ends up in the bin or junk folder. If you haven’t got Kent’s copy of  How to write great sales copy that works then i would recommend downloading your copy.

Today I’d like to offer you some tips for constructing a powerful offer to match your professional copy and why you should tie this into marketing automation:

Don’t be ashamed of the price. Too many companies try to skim past the offer, hoping their prospects won’t pay attention to the price. Guess what? They are going to pay attention! But, if you’ve written a good enough letter to sell them, then they’re sold. Don’t suddenly apologize for giving your product the price value it’s worth.

Write the offer clearly. Be sure to include the price, exactly what the product or service is, and any additional bonuses you might be including.

Give your prospects multiple options for purchasing. Prospects need a variety of ways to pay for the product. Clearly present the payment methods you’re willing to accept. Furthermore, give your prospect a variety of ways to order: phone, fax, mail, online. The more diverse you make it, the more orders you’ll receive.

Be sure to include your contact information. Some really incredible marketing messages have been ruined by neglecting to give prospects a way to reach the company.

Don’t let your offer be the reason you miss a sale anymore!

Because we work with so many business owners, we know that one of the greatest things that you can do for your company is…automate it!

You see, far too many small business owners are trying to do the work of an army. They believe if they simply work harder, longer, and faster they will be able to achieve anything. And often times they can do amazing things on their own. But at some point they get sick or tired or too stressed to handle anything else in their life. Not to mention the fact that their personal lives have been completely overrun by their business.

That is why you have to understand the power of an automated system. When you put your sales and marketing on autopilot, you can:

•   Send out mass marketing in seconds (and automatically)
•   Segment your database instantly (to create more targeted messages)
•   Process online sales and charge credit cards (without any help from you)
•   Keep track of ALL your contacts (and retrieve information immediately)
•   Have more time to yourself
•   Hire less employees (even have none if you don’t want them)
•   And ultimately…prosper!

If you do nothing else for your business, it is worth every penny you invest to have a good sales copy and automation!

Do you want to know more about copy and automation? Then get in touch with us and lets see how we can hlep you move your business forward. Call us on +44 (0) 8455057897 or fill in the form on our contact page here.