How to measure Google Plus with analytics
In this article Chris covers the impact of Google Plus on the marketing community and more importantly how to measure it. Nice post Chris and i enourage you all to subscribe.
“Right now, Google Plus (hereafter lazily abbreviated as G+) is in its infancy. That said, it’s certainly got the buzz and the shine that social media folks have been craving for some time. It’s got the ease of Facebook plus the asymmetric relationship nature of Twitter. As a result, expect marketers to flock there in droves as they get invited. Shortly after their arrival and spamming of their friends, the inevitable question will be asked:
How do you measure this thing?
For those who are practitioners of sensible marketing methods, the answer is: pretty much the same way you measure every other social network. I will assume that you have the prerequisites done of having Goals and Goal Values for your website set up in your analytics package of choice before we go any further.
Let’s look at G+ through the lens of a standard marketing funnel.
Caveat: G+ is iterating very, very rapidly. By the time you read this post, there’s a good chance that there will be updates or differences. Caveat lector.”
Read the full article here: How to measure Google Plus with analytics