Infusionsoft  – What is it?

Targeted Email Marketing Automation.

It has been designed specifically for Entrepreneurs, Small businesses with 2-50 employees, Companies with annual revenue under £2 million and those with products or services that are sold through e-commerce.

It’s probably the most powerful applicationyou can put into place for your business marketing activities. It combines CRM (Customer Relationship management), Email marketing and is linked with traditional marketing practices of lead nurturing and demand generation for both B2B and B2C.

Traditionally, email marketing platforms give very little in return for profiling the data let alone using automatic segmentation to deliver targeted messages to a user base. Marketing automation gives you the power to use an embedded CRM alongside structured email marketing follow-up sequences, engaging your prospects and customers and so building a stronger relationship.

How Infusionsoft can work for you?

  • Takes email marketing to the next level with integrated CRM delivering perfectly targeted messages at each part of the buying process
  • Stores your leads, prospects and contacts in one centralised database
  • Generate unlimited follow-up sequences for each point of your sales process
  • Automatically start and stop appropriate follow-up sequences as your leads turn into prospect and customers
  • Significantly increase the response to your email campaigns by sending out letters, faxes and voice messaging.
  • Fully functional on-line web store and shopping cart that integrates with payment gateways. Host your own store with Infusionsoft or integrate your existing store with its checkout process.
  • Generate Affiliate Accounts to give your business extended sales capabilities. Track whose referring leads, sales and how much commission they earn. Create multiple tiered commission structure and increase you revenue potential.

What it offer as an application

Website signup forms
Capture user details from multiple data fields and have it send straight to your Infusionsoft Customer Database ready to start your targeted marketing campaigns.

Targeted Campaigns
Segment your audience based on; what forms they complete, which emails they open, what links they click on, their geographical area or what product they previously purchased from you. Their hair colour, what their favourite flowers are… The versatility of data segmentation is only limited by how you want to Tag your users.

Marketing Automation
This takes email marketing into the next level.  Sure we can set up autoresponders and broadcast emails to your list, that’s the easy stuff. We can also start and stop ANY sequence based on user interaction, whether they open an email, click on a link or fill out a form. This powerful process allows you to take users from prospect level to customers through a fully automated, leaving you to get on with running your business.

Professionally Built Emails
Use the drag and drop editor to design and create email templates that match your website design. Upload your logo, select your colours then drag and drop your content into the email and send.

We can also help with bespoke email template creation for newsletters or product specific broadcast. We have been designing and coding bespoke email design for long enough to know not only how to do it, but how to get them to work. Click here to see a sample of our work.

Email Deliverability
Infusionsoft has delivered over 2 billion emails for thousands of small businesses and has a consistent delivery rate of over 97%.

Tracking and Reporting
Through a powerful reporting system, you can track open rates, click through rates, opt-outs and bounced emails for each campaign you run. Use this information to customise future campaigns and maximise your efforts and profitability.

PML Media can offer a range of services to get up and running with your Infusionsoft application – from start up through to consultation and campaign planning – click here for more information on our Infusionsoft services.

If you want to know more about Infusionsoft why not see it in action and take a demo now!

“Finally somebody has put all the pieces together into a system that actually works”

Dan Kennedy

Contact us for a no strings chat and
see how we can help you propel your business
with Infusionsoft

Call us on 0845 505 7897