2009
Link building
Link building should form part of your on going online marketing strategy, if it’s done correctly can result in higher rankings from all major search engines and consequently drive higher volumes of targeted traffic to your website. The quality of these links is far more important than the quantity, they need to be relevant to your business, it wouldn’t be any benefit linking to a company supplying travel insurance if you were selling kitchen equipment.
I’m sure you’ve all seen the emails in your in box with;
“I just visited your website. I linked to it on this page. I would love it if
you would link back to mine”
Here’s the tip, delete them! Search engines generally dismiss link farms and in some extreme cases can result in sites being black listed. Remember, it’s the QUALITY of the links you use.
The best solution to increasing your link popularity is to work on quality reciprocal links. Find good targeted websites to link with, contact each of them in turn to swap links. By doing this you’ll benefit from quality, targeted traffic that’s relevant to you, you’ll build relationships with other businesses and the search engines will happily keep indexing you with your genuine link popularity.
So, as you prepare for your online marketing push, take time to plan the campaign carefully, evaluate what you want to achieve by linking, whether to other websites or having reciprocal links to yours. Look at your own sites internal linking, which offers, products or services link through to other pages within your site and offer extended support or further information.
We can help you achieve success with your internet marketing strategies whether planning campaigns, research in link exchange, copywriting, search engine optimisation or pay-per-click. Get in touch with us on 0870 770 0078 and let’s go over your requirements and see how we can ramp up your business. We will be glad to help.
Do you want to know more about setting up a Business Blog? If so then get in touch with us and let’s talk over the benefits in detail and get you on track for a profitable website.
Call Michael on 0870 770 0078 for a free consultation.
Digital Marketing Solutions for Business
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