PPC and AdWords Management
PML delivers PPC and AdWords management throughout Kent, Sussex and UK wide. All our PPC and SEO is carried out through one of our associate partners.
PPC Management Services can include some or all the following depending on your requierments:
- Website audit to ensure your website will be able to convert visitors into buyers
- Full consulting services on your overall digital strategy
- Regular meetings and / or teleconferences
- Full advice on whether Google AdWords Management, Yahoo or Microsoft PPC advertising are best for you
- Competitor research, including downloading of competitor’s PPC campaigns including keywords etc
- Initial keyword research
- Full set up of your PPC campaign following initial telephone consultation, as detailed above.
- Adding in of new keywords – broad/exact/phrase and negative on a regular monthly basis
- 2 x rotating adverts per Ad Group to ensure high Click Through Rates. After the first month these are altered depending on when conversion data is received.
- Creation of new adverts on a monthly basis
- Dividing up of ad groups into more targeted ad groups as conversion data is analysed
- Tracking of your campaigns via Analytics Goals,and Conversion Tracking
- Weekly reporting via AdWords of keywords and campaign cost by email
- Monthly reporting
- Daily monitoring of your PPC budgets
- Monitoring of your PPC campaigns to ensure they perform as well as expected
- PLUS negative keywords (things you don’t want to be found for). This is a HUGELY Important area, and often neglected by other PPC agencies