Should I use permission based marketing?
We’ve talked about spamming, and making sure that your email marketing list is opt in, but we want to show you the upside of permission based marketing too, and tell you all the reasons we get so excited about it!
It’s not just about building a list and sending them messages, hoping that one message reaches a few people at the right time and they buy.
It’s about tailoring your messages, about planning and measuring, and about making sure that you get the most out of every email address on that list, while keeping the person who owns it happy with your efforts.
Too many of the wrong message and your unsubscribe rate will go up. Too few incentives and offers, and you’ll get no response. There’s nothing more soul destroying than spending ages putting together that perfect marketing message, only to find that half of your list has deserted you because you didn’t plan things properly!
Why should you use permission based marketing?
- People have opted in and ASKED to receive your info – this means that they’re in an open frame of mind as soon as they receive it, and more likely to open and read it.
- It’s low cost. While building a list isn’t a quick task by any means, it costs very little, and the mechanics of sending out the emails makes each person you reach cost a minimal amount.
- Permission based marketing has a good response rate, as people are used to receiving regular emails from your company, and will be waiting for or expecting them.
- You avoid falling foul of any anti spam laws – people joining your list are asking to receive your info, and as such you’re covered.
There are lots of things to think about when planning permission based marketing campaigns, and we’ll cover these in future blog posts, but the bottom line is it’s a good way to develop your reputation and credibility, and gain new customers.
Need some help with your email marketing? Post your questions in our comments section below and we’ll do our best to help!
