ClearVoice
Social Media Marketing and Management
How does ClearVoice work?
Content generation
- We research your business or service within the market and build a strategy of communications on your behalf which are then published through our managed service to social networking accounts in Twitter, Facebook ‘Fan pages’ and LinkedIn (other sites will be included if your business dictates).
- All communications published on your behalf to these networks, forums and social sites are developed and written by us and sent directly to you or your marketing team for approval.
- We will NOT publish anything without prior consent and written sign-off from your company representative.
- We will create and empower ‘brand champions’ within your organisation and provide them with all of the content, understanding and, if needed, training to be seen as the thought leaders of their sectors whilst also maintaining your corporate feel and voice throughout all communications.
Traffic reporting and brand management
Every month we gather a wealth of information from sources such as Google, Twitter and Blogger, as well as monitoring all other social network activities regarding your brand. We then send you a detailed report highlighting:
- The traffic flow to your website – the first real indicator of an increase in awareness
- The source of this traffic i.e. whether from Twitter, Facebook or other sources
- Time spent by visitors on your site and any predefined goals which have been reached, such as forms filled in, or landing pages read
With our brand management service we track your brand in real time and monitor your reputation using an automated predefined tracker. We then deal with any negative feedback fast by sending your marketing team directly to the source to counter-challenge the ‘chatter’ and advise you on the correct response and the best course of action, just like any standard crisis PR procedure.
Background
- We locate where your potential customers are online
- We provide analysis of your sector within the market
- We provide social media corporate guidelines to your business in accordance with the latest legal advice
- We produce a clear strategy for your business over the year to incorporate all areas of the digital marketing mix
- We produce and agree easy-to-implement goals to ensure your marketing activity and spend is properly optimised
- We explore potential new areas that could bring traffic to your market
Social Media Marketing
- Engage in conversations with your potential and existing customers
- Build a relationship with your key advocates and their target audience
- Identify the platforms your market is using
- Listen to your market and their views before actively broadcasting
Social Media Monitoring
- Brand monitoring online
- Real time searches for your brand
- Reputation monitoring – identify problems and deal with them fast
How do we achieve this?
The possibilities are endless. Generally, we use a combination of the best resources for your brand in the current marketplace, such as:
- Direct advertising on Facebook
- Facebook fan pages and groups
- Taking part in forums across different social sites
- Social networking sites such as Twitter, Linked In and Facebook
- Social bookmarking
How do we measure success?
- Examining visitor engagement with your site
- Conversions such as enquiries, newsletter signups, requests for information, downloads of corporate information etc
- Reporting: you will receive a monthly report detailing traffic flow, traffic source, time spent on your site and how we are progressing with the goals we have agreed upon.
Cost start from:
Setup: £1,500.00
Monthly charges: £1,000.00
A minimum contract of 3 months is required to demonstrate the full benefit of seeding / backlinking and activity to have a significant effect.
