Why businesses should be using video for blogging
Video Blogging: Part 1
When, some 10 years ago, embedded mP3 added a new dimension to web landing pages it was quite rightly hailed as a breakthrough conversion tool – being greeted by a human voice created a new kind of ‘stickiness’ that, done properly, could grab a visitor’s attention during those vital few seconds before they decided whether or not to click away. When embedded video arrived it took the process a vital step further – an accompanying image is far more powerful than just text and voice alone.
In this sense, online marketing has mirrored the evolution of conventional offline marketing – i.e.: print, radio, television. The only difference is that offline marketing took the best part of a century to complete the cycle, while online it all happened in a matter of a few years. Online, the combination of these three media is also infinitely more flexible.
Video blogging, or vlogging, has been around in one form or another since 2005. It takes the idea of conventional embedded video to another level, by using it as a regularly updated communication channel for engaging with prospects and customers. But like so many online innovations it has taken time to reach critical mass as a marketing tool. It has now come of age.
A video blog is a valuable addition to any marketing strategy for at least two reasons. First off, and critically, it’s a highly effective SEO tool. Video is the fastest growing area for organic search. Any video content that your company posts online is likely to be found faster than static content. Video blogging is also a very popular category on YouTube and Vimio, etc (and as Google owns YouTube, you can be confident you’ll get found on Google searches).
Beside the SEO benefits, which are huge, video is the perfect platform for you and your people to show off your knowledge and expertise and demonstrate your abilities to potential clients. The majority of internet users are voyeurs and seldom interact online, but they will listen to an engaging video – TED talks [www.ted.com/talks ] being a magnificent example. In the process, you also get to show your human side and allow people to get to know you as a personality.
What is the best type of content for a video blog?
More on content next week …
Interested in video blogging? Take a look at the new YouTube channel we set up for our latest customer, InboxVision: www.youtube.com/inboxvision.
Untill next time
P.S. Have you read our latest guide to integrating email with social media? Grab yourself a copy here, we think this is an invaluable addition to any marketers reading.